A large white house with a black roof, multiple columns and windows, and an outdoor patio area. A set of steps leads up to the house, and there is a lawn with shrubbery and trees around it. The sky is partly cloudy with sunlight.

An upcoming luxury retirement estate nestled in the heart of Somerset West, Fifty One redefines what life’s later seasons can look like. We were asked to establish the brand’s visual identity, brand tone, and social media presence, and to build a beautiful, user-friendly digital home. 

The brief 

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A branding and logo design presentation sheet featuring various sketches, typography samples, and mood board images for 'Fifty One' with a tree and landscape background.

What we delivered

+ Comprehensive brand development

+ Digital marketing roadmap

+ Creative direction

+ Content creation

+ Social media management

+ Website design & development

+ Graphic design: wayfinding & digital Brochure

IN COLLABORATION WITH

+ Louise Artistry | Photography

+ Quilted Films | Videography

+ Blos Bakery | Sweet treats

A laptop computer resting on a plush, beige armchair in a cozy living room setting, with a small wooden side table nearby.
A white round sticker with cursive embossed text, partially visible, placed on a beige surface with a brown shadowed strip across the top.
A large white house with dark roofing situated on a grassy lawn surrounded by trees, with a body of water reflecting the house and trees in the foreground and a partly cloudy sky above.
Three people standing outside a white building with arched windows and lantern-style light fixtures, under a wooden trellis with grapevines, on a checkered tile patio.
Front view of a modern white house with a covered entrance, black door, two large clay flower pots, and two wall-mounted lantern lights.
Interior of a room with a floral and bird mural wall, a yellow upholstered sofa with patterned cushions, and black-and-white checkered flooring.
Beige textured background with embossed logo featuring a minimalist design of a wine glass, the letters 'ESTD' on the left and '2025' on the right.
A wooden bookshelf with multiple shelves holding various books. The books are arranged horizontally and vertically, with some stacked on top of each other. The visible titles include "Abundance," "At Elizabeth David's Table," "Bibby's Kitchen," "Deli
A table with a cheesecake topped with strawberries, blueberries, and mint leaves, a cup of tea on a saucer, and a plate with a fork, with a person reaching for food and a blurred background of a sofa and patterned pillows.
Interior of a house showing a living room with a tan sofa, decorative pillows, blue paneled walls, framed botanical art, a window with blinds, and view into a dining room.
A large, leafy tree with a textured trunk is set against a background of mountains and a cloudy sky. There are two overlaid business cards or promotional cards featuring the text "Fifty One" and associated branding elements.