A can of HERGIN sparkling beverage is placed next to a glass filled with ice, a slice of orange, and a sprig of rosemary, with a can of HERGIN and citrus fruits, including a lemon and a blood orange, in the background, on a peach-colored surface.

A feminine take on a celebrated drink, HERGIN crafts virgin G&T to celebrate bold South African women. We were tasked to launch and name this gorgeous new sparkling drink, from packaging and branding to digital storytelling. 

The brief 

Two cans of HER GIN non-alcoholic gin with colorful floral and abstract silhouettes on the labels, set against a light beige background with the brand name and tagline '0% alcohol 100% fun'.
Two lounge chairs outside a glass storefront, one with a white fabric backrest reading "HER" in blue and the other with a patterned backrest displaying "VIBRANT CITRUS, SWEET BERRIES, AROMATIC BOTANICALS" in blue, orange, and red.

What we delivered

+ Logo design

+ Packaging design 

+ Creative direction & styling

+ Content creation 

IN COLLABORATION WITH

+ Copy | Photography

+ Copy | Videography

A pink cocktail with ice, a lemon slice, and a sprig of rosemary in a glass, next to a can labeled HERGIN with colorful illustrations of women and flowers on a peach background.
Three cans of HerGin with a design featuring silhouettes of women, citrus slices, and flowers on a light background with decorative border patterns of citrus and foliage.
Two outdoor deck chairs with fabric seats, one reading 'HERON' in blue, and the other with a pattern of text about aromatic botanicals and vibrant citrus, placed on a brick sidewalk outside a building.
A glass of pink beverage with ice, garnished with a sprig of rosemary and slices of orange and lemon, with berries and citrus pieces scattered around.
An advertisement for HerGin, a zero alcohol gin and tonic alternative. The ad features floral and citrus graphics in orange and blue colors, with an image of a can. The text describes HerGin as a refreshing, sophisticated alcohol-free beverage with c
A can of HERGIN beverage next to a glass of pink grapefruit drink being poured with a sprig of rosemary, surrounded by orange and grapefruit halves, and scattered berries and seeds on a peach-colored background.
Two cans of HERGIN virgin gin and tonic with colorful abstract illustrations of women and fruits on a beige background, casting shadows.
A glass of pink beverage with ice, a lemon slice, and a sprig of rosemary next to a can of non-alcoholic HERGIN drink on a peach-colored background.