A laptop on a round wooden table displays a website for Luxe Nail Co, featuring a hand with manicured nails and rings. A black and white book titled 'LOVE' rests on the table behind the laptop.

A Tennessee-based nail care brand at the early stages of development, the brief was to deliver the full service suite: from a comprehensive brand identity and packaging design to an established social media presence.

The brief 

view website

“Great collaboration. Spoken Studio go above and beyond to help fulfill your vision. Excellent availability and communication throughout the experience.”

— Gavin + Molly, Luxe Nail Company

Close-up of embossed word 'LUXE' on cream-colored textured paper or packaging.
Person holding a cup of coffee. Wearing beige sweater and burgundy sneakers. Part of a magazine cover with text and an image of a person's torso.

What we delivered

+ Comprehensive brand development

+ Website design & development

+ Packaging design 

+ Social media content 

+ Pre-launch campaigns

+ AI content creation

Close-up of a person's hand holding a small black electronic device on a beige surface, with a shadow cast behind it. Overlaid with white text detailing product instructions and warnings.
Shadow of a plant on a white wall with the word 'KAY' written in shadow.
Close-up of a carved chocolate piece with a raised logo or emblem on a brown background.
Close-up of a smartphone displaying an image of a woman wearing pearl earrings and a white blazer, with a company logo overlayed on the screen.
A woman standing on a city sidewalk holding a bouquet of white flowers, wearing a blue blouse, white pants, and high heels, with a historic building and autumn trees in the background.
A branding development slide with the words "VISION" and "MISSION" in large fonts, describing a luxury nail brand's mission to provide elegant and effortless designs for self-expression at home. The slide features a minimalistic design with black tex
Collage of fashion and lifestyle images featuring clothing, accessories, and shadows in earthy tones.
The image shows a white rectangular card with the words 'LUXE NAIL' written vertically in brown, placed on a background with repeated text 'LUXE NAIL' in white on a brown surface.
Close-up of a woman wearing jewelry, including earrings, a ring, and nail polish, with informational text about semi-cured gel nail strips on a brown background.
Two hands with gold rings on fingers, positioned in a mirror image, against a beige background.
Two brown boxes labeled 'LUXE NAIL CO.' and 'SEMI-CURED GEL NAIL STRIPS' on a gray and white surface.